GREEN TOURISM - A CONTRIBUTING FACTOR TO THE DEVELOPMENT OF THE GREEN ECONOMY

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  The article discusses green tourism and notes that green tourism in the regions of Georgia is at an early stage of development, with the potential and desire of the local population as a major user of green services. The proposed system of indicators may be universal for express-evaluation of the state at the regional level. The existing system of green tourism has shown that the state has to change its approaches to the formation of green tourism products (lack of green certification, etc.). The study identified trends in the growth of domestic tourism flows that can be proposed as effective promotion of regional tourism. For the further successful development of green tourism, it is first and foremost necessary to educate the public on a clear understanding of the increase in the price of these tours. One must realize and be aware that the money he or she pays to achieve a high quality of tourism is to serve specific ecological measures, one must feel the result of their implementation. Directions for improving green tourism include management system, ecotourism transport support, infrastructure development and provision of a wide range of services to the population that do not harm the ecological condition of the area, enhances the general ecological culture of the population, introduces new technologies for resource consumption and for waste recycling.