IMPORTANCE OF GREEN INVESTMENTS FOR TOURISM DESTINATION DEVELOPMENT

Abstract

  Climate change is a well-known global megatrend, a macroeconomic and geostrategic force affecting the present and future of the Earth, the global economy, tourism, business, heritage, society and individuals. Timely awareness of these threats by all states, taking responsibility and joint efforts to combat climate change is the only solution. Eco-innovations play a major role in ensuring sustainable development in the new era. The process of tourism growth poses new challenges for researchers. Our research object is related to sustainable challenges, green economic development, rate of sustainability of tourism resources in tourism cluster.  Eco-initiatives, green economy initiative, green investments in business, environmental protection and preservation of a safe environment for future generations are significant in the aspect of sustainable management of the destination. Environmental protection issues, green production, green skills detection, shadow side detection, widening possibilities and introduction of new perspectives are important tasks of research. The methodological basis of the work is qualitative research methods, interviews with selected focus groups, data analysis, processing of analytical material presented in open sources.