ქართ | Eng

ISSN 2449-2396 (Print) | E ISSN 2449-2612 (Online)

JEL Classifications: M21, Z32


https://doi.org/10.35945/gb.2022.13.019



ASPECTS OF HOTEL BUSINESS DEVELOPMENT IN POST-PANDEMIC GEORGIA

Author: Tamar Makasarashvili, Giuli Giguashvili | Published: 2022-05-17 | Pages: 128-133

Full Text

For Citation: Makasarashvili, T., & Giguashvili, G. (2022). Aspects of Hotel Business Development in Post-Pandemic Georgia. Globalization and Business. 13, 128-133. https://doi.org/10.35945/gb.2022.13.019

Abstract

Tourism and hotel businesses are the sectors most affected by the COVID-19 pandemic in the Georgian economy. Despite the gradual removal of restrictions imposed during the pandemic period in early 2022, despite the transition to the tourism industry recovery phase, it is important to assess the impact of the pandemic on the hotel sector to better identify post-pandemic challenges and plan sustainable business development measures.

The paper analyzes the impact of the global pandemic and other negative factors on the development of the hotel business in Georgia, the main challenges, measures taken to mitigate the damage caused by the pandemic to the hotel sector, and the measures taken to save the hotel business.

The paper is based on a review of leading scientific publications and statistical data, an assessment of the main directions of the state anti-crisis policy, government program 2021 - 2024 "Building a European state".

Opinions are expressed on the mobilization of existing opportunities in the process of hotel business development in Georgia in the post-pandemic period and the emergence of new perspectives; in the new reality with the services traditionally considered for the hotel business, the introduction of innovative technologies and innovative products.


Keywords

Covid-19 Pandemic, Tourism, Hotel Business


References

Aharon, D. Y., Jacobi, A., Cohen, E., Tzur, J., & Qadan, M. (2021). COVID-19, government measures and hospitality industry performance. PLoS ONE 16 (8), e0255819. https://doi.org/10.1371/journal.pone.0255819

Business-Partner (2021). Business-Partner: In 2021, up to 260 accommodation facilities were involved in the Kovid Hotels project. 30/12/2021, URL: https://business-partner.ge/turizmi/2021-tsels-kovid-sastumroebis-proektshi-gantavsebis-260-mde-obiekti-iqo-chartuli (In Georgian).

Giguashvili, G., Khorguashvili, T., Makasarashvili, T., & Khorguashvili, N. (2021). Problems of State Debt Management Of Georgia In The Pandemic. Scientific journal European Science Review, 5–6/2021. (May–June),  75-78. DOI: 10.29013/ESR-21-5.6-75-78. URL:  http://ppublishing.org/upload/iblock/749/ESR-5-6_2021.pdf

Government Program 2021-2024 - European State Building. (2020). URL: https://www.gov.ge/files/68_78117_645287_govprogramme2021-2024.pdf (In Georgian).

Hao, F., Xiao, Q. & Chon, K. (2020). COVID-19 and China’s Hotel Industry: Impacts, a Disaster Management Framework, and Post-Pandemic Agenda. International Journal of Hospitality Management, 90, September 102636. pmid:32834356. https://doi.org/10.1016/j.ijhm.2020.102636  

Huang, A., Makridis, C., Baker, M., Medeiros, M., & Guo, Z. (2020). Understanding the Impact of COVID-19 Intervention Policies on the Hospitality Labor Market. International Journal of Hospitality Management. 102660. pmid:32904433. https://doi.org/10.1016/j.ijhm.2020.102660  

IBISWorld (2022). Global Hotels & Resorts Industry - Market Research Report. URL: https://www.ibisworld.com/global/market-research-reports/global-hotels-resorts-industry/

Lock, S. (2021). Hotel industry worldwide - statistics & facts, Mar 15, 2021. URL: https://www.statista.com/topics/1102/hotels/#dossierKeyfigures

Mauguin, M. (2020). COVID-19: The great hospitality reset. URL: https://hospitalityinsights.ehl.edu/great-hospitality-reset

Measures implemented taken by the Government of Georgia against Covid-19.Report. URL: https://www.gov.ge/files/76338_76338_444796_COVID-19angarishi...pdf (In Georgian).

Ministry of Economy and Sustainable Development of Georgia, Economic Growth. URL: http://www.economy.ge/?page=ecoreview&s=37&lang=en

Ministry of Economy and Sustainable Development of Georgia. Hotel Industry Development Component - Host in Georgia. URL: http://www.economy.ge/?page=projects&s=27 (In Georgian).

National Statistics Office of Georgia (Geostat), Domestic Tourism Statistics. URL: https://www.geostat.ge/en/modules/categories/101/domestic-tourism

National Statistics Office of Georgia (Geostat), Hotels and Restaurants. URL: https://www.geostat.ge/en/modules/categories/391/hotels-and-restaurants305

National Statistics Office of Georgia (Geostat), Inbound Tourism. URL: https://www.geostat.ge/en/modules/categories/102/inbound-tourism

PMC Research. (2021). The hotel industry is one of the most affected sectors as a result of the pandemic. URL: https://www.ghn.ge/news/273012-sastumro-industria-pandemiis-shedegad-ert-erti-qvelaze-dazaralebuli-sektoria-pmc-research (In Georgian).

Rahman, M. K., Gazi, M A I., Bhuiyan, M. A., & Rahaman, M. A. (2021). Effect of Covid-19 pandemic on tourist travel risk and management perceptions. PLoS ONE 16 (9): e0256486. https://doi.org/10.1371/journal.pone.0256486

Rodríguez-Antón, J. M., & Alonso-Almeida, M. D. M. (2020). COVID-19 Impacts and Recovery Strategies: The Case of the Hospitality Industry in Spain. Sustainability, 12 (20), 8599. https://doi.org/10.3390/su12208599

World Travel and Tourism Council (WTTC). (2021). Economic Impact Reports. URL: https://wttc.org/Research/Economic-Impact

Globalization & Business European University European University European University mes.gov.ge erih plus mes.gov.ge EBSCO index copernicus Google Scholar Crossref Open Academic Journals Index ISSN WorldCat Microsoft Academic Dimensions DRJI The National Parliamentary Library of Georgia Internet Archive