ქართ | Eng

ISSN 2449-2396 (Print) | E ISSN 2449-2612 (Online)

JEL Classifications: L83, Z31, Z32


https://doi.org/10.35945/gb.2021.11.021



PROSPECTS FOR THE DEVELOPMENT OF THE TOURIST BUSINESS OF THE KHERSON REGION DURING THE COVID-19 PANDEMIC

Author: Victoria G. Hranovska, Liudmyla O. Aleshchenko | Published: 2021-07-15 | Pages: 143 - 147

Full Text

For Citation: Hranovska, V. G., Aleshchenko, L. O., (2021). Prospects for the Development of the Tourist Business of the Kherson Region During the Covid-19 Pandemic. Globalization and Business, 11:143-147. https://doi.org/10.35945/gb.2021.11.021

Abstract

The article identifies the strategic priorities for the development of tourism in the Kherson region and develops proposals for the realization of the tourist potential of the region during the pandemic in the article. It is established that the development of domestic tourism in the Kherson region during the pandemic requires a number of tasks: ensuring the accessibility of tourist facilities. The goal will be achieved with the introduction of a multilingual marking and navigation system in the Kherson region; organizing and creating route maps for landmarks of history and culture of the region; marking the routes of the hospitality and tourism industry; improving conditions and providing tourist routes with infrastructure for tourists to visit.

The advantages of Kherson region as a territory for active development of the hospitality and tourism industry in the era of the pandemic are highlighted. It is determined that for the active and successful development of the tourism business of the region during the pandemic COVID-19 it is necessary to coordinate the implementation of measures by the authorities and economic agents: to improve the quality of tourism services; create conditions for the promotion of the tourist product; extend the tourist season; to promote the development of entrepreneurship, including in rural areas; create conditions for the development of domestic tourism; support for craft production.


Keywords

Tourism Business, Economic Growth, Pandemic, Tourism Youth Entrepreneurship, Tourism Destination, Tourism and Recreational Potential


References

Development strategy of Kherson region for the period 2021 - 2027. URL: https://khoda.gov.ua/strateg%D1%96ja-rozvitku-2021-2027 (access date 07.04.2020).

Fesenko, G.O., Aleshchenko, L.O., (2020) Investment component of effective tourism business development. Efficient economy, №12.

Kirilov, Yu. E., Granovskaya V.G., Aleshchenko L.O., (2020). Economic mechanism of formation of competitive advantages of subjects of tourist branch. International scientific-practical journal “Economics of AIC”. №5:45.

Krikunova, V.M., Aleshchenko, L.O., (2020). Strategic priorities for the development of youth entrepreneurship in the Kherson region in the field of tourism business. Tavria Scientific Bulletin. 2020. №4.

Kyrylov, Yu., Hranovska, V., Zhosan, H., Dotsenko, I., (2020). Innovative Development of Agrarian Enterprises of Ukraine in the Context of the Fourth Industrial Revolution. Solid State Technology. Vol. 63 Issue: 6:1430-1448. (Indexation in Scopus).

Kyrylov, Yu., Kyrychenko, N., Stukan, T., and Zhosan, H., (2020). Formation of Enterprise Management Strategies and Entrepreneurship Training, International Journal of Management, 11 (6):793-800. Available from http://www.iaeme.com/MasterAdmin/Journal_uploads/ijm/VOLUME_11_ISSUE_6/IJM_11_06_067.pdf (Indexation in Scopus).

On approval of the Strategy for the development of tourism and resorts for the period up to 2026. Order of the Cabinet of Ministers of Ukraine № 168 dated March 16, 2017.URL: https://zakon.rada.gov.ua/laws/show/168-2017-%D1%80 (access date 03.10.2020).

Recreation and tourism in the Kherson region in 2019: statistical bulletin. Main Department of Statistics in the Kherson region, 2020:54.

Globalization & Business European University European University European University mes.gov.ge erih plus mes.gov.ge EBSCO index copernicus Google Scholar Crossref Open Academic Journals Index Scientific Indexing Services International Scientific Indexing Daugavpils University