ქართ | Eng

ISSN 2449-2396 (Print) | E ISSN 2449-2612 (Online)

JEL Classifications: L81, O14


https://doi.org/10.35945/gb.2021.11.020



THE MAIN CHALLENGES OF DIGITAL COMMERCE IN THE CONDITIONS OF "COVID-19"

Author: Tamar Makasarashvili, Giuli Giguashvili | Published: 2021-07-15 | Pages: 139 - 142

Full Text

For Citation: Makasarashvili, T., Giguashvili, G., (2021). The Main Challenges of Digital Commerce in the Conditions of "Covid-19". Globalization and Business, 11:139-142. https://doi.org/10.35945/gb.2021.11.020

Abstract

The Coronavirus pandemic has posed new challenges to Georgia's economy and business. The use of online technologies in the field of business has gained special urgency. To reduce the negative consequences of the crisis, it became necessary to massively switch to online sales, the introduction of new and modern methods of business processes, which will allow customers to virtually, without leaving home, make sales, transfers, and payments. The companies, which find their niche in the virtual world on time, have more chances of success. Speed, convenience, flexibility, and accessibility are the main advantages of digital commerce and are especially important in pandemic conditions. 

The main goal of the research is to define the role of digital commerce in the conditions of COVID-19, to identify new opportunities to increase the efficiency of existing platforms, to introduce e-commerce models in the Georgian business space, to increase the efficiency of digital commerce platforms and to solve related problems.


Keywords

E-commerce, Online Sales, B2B Platform.


References

ACI Worldwide, (2020). COVID-19 Crisis Drives Changes in eCommerce Purchasing Behaviors, ACI       Worldwide Research Reveals, URL: https://investor.aciworldwide.com/node/21496/pdf

Arno Ham, (2020). B2B e-commerce trends in 2021 and beyond,

Chenjie, Li, (2020). E-Commerce Enterprise Marketing Management: Realistic Dilemma, Main Incentives, and Resolution Strategies, Open Journal of Social Sciences Vol.8 No.7, July 23, 2020, DOI: 10.4236/jss.2020.87020

E-Commerce Association of Georgia,

Kanchaveli, G. (2019). E-Commerce - Theory and Practice, Guide, Tbilisi. (In Georgian)

Katie Jones, (2020). The Pandemic Economy: What are Shoppers Buying Online During COVID-19?,       URL: https://www.visualcapitalist.com/shoppers-buying-online-ecommerce-covid-19/  

Kenneth C. Laudon, Carol Guercio Traver (2017), E-commerce: business.  Technology. Society.

Khan, M., Shams-E-Mofiz, M. and Sharmin, Z. (2020) Development of E-Commerce-Based Online     Web Application for COVID-19 Pandemic. iBusiness Vol.12 No.4,November 26, 2020, 113-    126. DOI: 10.4236/ib.2020.124008.  https://www.scirp.org/pdf/ib_2020112515062913.pdf

Olivia De Beukelaer, (2021). B2B e-commerce and COVID-19: The challenges, solutions, and       opportunities (+ examples), URL: https://www.sana-commerce.com/blog/b2b-ecommerce-      covid-19-challenges-opportunities/

URL: https://bawar.net/data0/books/5c63140ab1587/pdf/Kenneth_C__Laudon,_Carol_Guerci  o_Traver_-_E-Commerce_2017_(2017,_Pearson).pdf

URL: https://www.marketer.ge/georgian-el-commerce-association/  (In Georgian)

URL: https://www.sana-commerce.com/blog/b2b-ecommerce-trends/,

URL: https://www.scirp.org/pdf/jss_2020072210235010.pdf

Globalization & Business European University European University European University mes.gov.ge erih plus mes.gov.ge EBSCO index copernicus Google Scholar Crossref Open Academic Journals Index ISSN WorldCat Microsoft Academic Dimensions DRJI The National Parliamentary Library of Georgia Internet Archive