JEL Classifications: Z32
THE REALITY OF THE COVID-19 PANDEMIC AND THE CHALLENGES OF THE TOURISM INDUSTRY IN GEORGIA Author: Maia Azmaiparashvili
| Published: 2021-07-15
| Pages: 121 - 126
For Citation: Azmaiparashvili, M., (2021). The Reality of the Covid-19 Pandemic and the Challenges of the Tourism Industry in Georgia. Globalization and Business, 11:121-126. https://doi.org/10.35945/gb.2021.11.017
Due to the pandemic we discussed the challenges of the tourism industry. Problems of affected sectors close to the sector were identified. We got acquainted with the opinions, forecasts and assessments of the National Bank data from internal research sources in Georgia. We rely on the research conducted by Geostat, the analysis of the decrease in international visitors, the reduction of costs, the main part of tourism statistics. We reviewed assessments and observations by the World Tourism Organization and European organizations. Opinions of Galt & Taggart’s unparalleled expertise analysts on the current reality of tourism and tourism recovery. We compared the indices with foreign countries. For the purpose of this paper, it is important to analyze the socio-economic situation in the post-pandemic conditions, what are the indicators of restored tourism in Georgia, a global trend.
Restaurants are open on weekdays for both indoor and outdoor service, and opened at weekends from 21 May for outdoor service only. Delivery/drive-through services operate every day of the week. Kindergartens and classroom schooling has resumed although distance learning remains in some cases. Shopping malls and open-air markets are open. Systematic COVID testing of staff working in trading, catering and teaching professions is taking place. Working from home continues to be recommended where possible. It is mandatory to wear masks inside shops, hotels and restaurants, and in outdoor public spaces. Failing to do so can result in a 20 L fine for an individual or 500 L for a legal entity.
Tourism development priorities need to be defined according to market segments. If neighboring countries choose to vacation at sea and consider visiting mountainous regions in integration, European tourists are mainly interested in our old culture. Ecotourism and gastronomic tourism, which is an expression of the nation's identity, history and traditions, are also discussed in a harmonious union.
Stimulating domestic tourism and involving self-governments in tourism management is essential. Domestic tourism will become a good platform for preparation for future tourist flows. Initially, stimulating domestic tourism will be necessary to start a commercial "movement" in the tourism sector. Obviously, different cities will have different challenges in this regard.
Country, Sustainable, Tourism Industry, Post-pandemic, Sectors, Development, Analysis
Bregadze, G., (2018). Georgian National Tourism Administration, Research and Planning Division,. A guide to planning an inbound tourism business. Tbilisi.
COVID-19: Measures to Support Travel and Tourism”, UNWTO, 2020 - https://www.unwto.org/covid-19-measures-to-support-travel-tourism
Create your tourism product based on your region, 2019. USAID.
EAP -Tourism research, Tourism Research and Policy Paper, 2020
Galt & Taggart, (2020) Tourism in Georgia Monthly Market watch.2020
Galt & Taggart, (2020) Tourism Challenges in 2020.
Globaldit Firm. (2018). Global Report on Inclusive Tourism Destinations. Madrid: World Tourism.
Glover, P., & Prideaux, B., (2016). Implications of Population Ageing for the Development of Tourism
Gómez, M., Medina, F., & Puyuelo, J., (2016). New Trends in Tourism? From Globalization to Postmodernism. International Journal of Scientific Management Tourism, Vol. 2, N 3.
International Tourist Numbers Down 65% in First Half of 2020, UNWTO Reports, 09/2020- https://www.unwto.org/news/international-tourist-numbers-down-65-in-first-half-of-2020-unwtoreports
Khorbaladze, T., (2020) The Covid-19 Pandemic And Its Impact On Georgia’s Economy - Regional Analysis (Tbilisi, Adjara, Imereti, Kakheti, Shida Kartli)
National Statistics Office of Georgia - https://www.geostat.ge/ka
Products and Destinations. Journal of Vacation Marketing.
The Covid-19 Pandemic And Its Impact On Georgia’s Economy - Regional Analysis (Tbilisi, Adjara, Imereti, Kakheti, Shida Kartli)
To Recovery & Beyond: The Future of Travel & Tourism in the Wake of COVID-19”, WTCC, 2020; https://wttc.org/Research/To-Recovery-Beyond
Tourism Challenges in the Second Half of 2020, June 2020; Galt & Taggart, www.gt.ge
Understanding Domestic Tourism and Seizing its Opportunities, UNWTO Briefing Note – Tourism and Covid-19, Issue 3, - https://www.e-unwto.org/doi/epdf/10.18111/9789284422111
UNWTO Highlights potential of Domestic Tourism to Help drive Economic Recovery in Destinations Worldwide - https://www.unwto.org/news/unwto-highlights-potential-of-domestictourism-to-help-drive-economic-recovery-in-destinations-worldwide
UNWTO World Tourism Barometer, January 2018. Advance Release.
UNWTO World Tourism Highlights, 2019 Edition.
World Tourism Barometer, Volume 18, issue 6, 2020; https://www.eunwto.org/doi/epdf/10.18111/wtobarometereng.2020.18.1.6