ქართ | Eng

ISSN 2449-2396 (Print) | E ISSN 2449-2612 (Online)

JEL Classifications: M10, M31, L83


https://doi.org/10.35945/gb.2020.10.039



SUSTAINABLE RURAL TOURISM DEVELOPMENT RECOVERY FROM COVID-19 (IN ADJARA REGION)

Author: Rostom Beridze, Irakli Kordzaia, Merab Diasamidze, Natia Beridze | Published: 2020-12-28 | Pages: 287 - 294

Full Text

For Citation: Beridze R., Kordzaia I., Diasamidze M, Beridze N. (2020). Sustainable Rural Tourism Development Recovery from Covid-19 (In Adjara Region). Globalization and Business, 10, 287-294. https://doi.org/10.35945/gb.2020.10.039

Abstract

Tourism is of particular importance to the world and many countries have chosen it as one of the main priorities of the country's development. Based on the accepted practice and the critical ecological background, each country recognizes the sustainable socio-economic development of tourism, developing concepts, systematic and complex approaches, drafting of state action programs, long-term perspectives and other aspects whose existence and implementation depends on state government. Therefore, this field can bring significant positive socio-economic results compared to other fields of economy. Rural tourism is a pleasant and useful combination of two positive events. The first is the entrepreneurial activity that can bring other benefits to the entrepreneur and the second village where the main holidays are housed in which the tourist can get interesting services such as sanitation, cognitive, aesthetic or other.

According to the UNWTO, rural tourism will be more popular after the pandemic, as tourists avoid crowded places and prefer to relax in ecologically clean environment. This new trend will be a positive event and previously unpopular places among tourists will become a source of income. This in itself will help stimulate the development of rural tourism after the COVID-19 pandemic.

The objective of the research is to study the opportunities of the rural tourism development after COVID-19 pandemic in Georgia and in mountainous regions of Adjara. Main questions discussed in this paper are: to analyze the employment opportunities for the population of rural areas; to foresee the possible secondary income, how to reduce the migration of rural population, especially the youth; possibility to supply the locally produced goods and service and to increase their awareness; possibilities to develop tourism-related industries. The joint efforts of government, municipal authorities, and business providers, with involvement of rural area inhabitants, are essential for the development of rural populated territories.


Keywords

Rural Tourism, Sustainable Development, Tourism Market, Adjara Region. Covid-19


References

Abesadze, T. (2017). Norwegian experience in the creation of exclusive rural tourism products. Proceedings from International Scientific-Practical Conference - Tourism: Economics and Business, Batumi, Georgia. 

Abesadze, T. (2017). Some results of study of potential Adjarian Rural Tourism products foreign markets.  Proceedings from International Scientific-Practical Conference - Tourism: Economics and Business, Batumi, Georgia.

Abuladze, R., and Berikashvili, L. (2014). Online tourism development problems and trends in Georgia. Proceedings from V International Scientific-Practical Conference - Tourism: Economics and Business. Batumi Shota Rustaveli State University, Faculty of Tourism. Adjara AR Department of Tourism and Resorts. Batumi. Georgia.

Beridze, R. (2011). Wine Tour in Adjara. Proceedings of International Scientific-Practical Conference - Tourism: Economics and Business, Batumi, Georgia.  403-410. (in Georgian)

Beridze, R. (2017). Rural Tourism and Sustainable Development. Proceedings of International Scientific-Practical Conference - Sustainable Tourism: Economics and Business, Batumi, Georgia. 174-276. (in Georgian)   

Chaganava, P. (2012). Tourism policy. Universali, Tbilisi. 330. (in Georgian)

Costa, C. A., and Chalip, L. (2005). Adventure sport tourism in rural revitalization. An ethnographic evaluation.  European Sport Management Quarterly, Vol.5, No.3. 257-279. https://doi.org/10.1080/16184740500190595

Dashper, K. (2014). Rural tourism: An international perspective. Cambridge Scholars Publishing, Cambridge.

Devadze, A., Prokopenko, O., and Zhuravka, F. (2018). The problems of development of the tourism industry in Georgia. Tourism and Travelling, 2. https://doi.org/10.21511/tt.2(1).2018.01 

Dixit, M. Belwal, R., and Singh, G. (2006). Online Tourism and Travel-Analysing trends from marketing perspective. University of Lucknow.

Edward, J., Blakely, T. and Bradshaw, K. (2002). Planning Local Economic Development - Theory and Practice, (3rd ed.). Sage Publications, Inc.

Ellingsen, K.A, and Rosendahl T. (2001). Marketing for tourism. J.W. Capellens forlag AS, Oslo.  

International Center for Caucasus Tourism (2016). Georgia ̶ Marvelous Land of Tourism Researches and Reports. viewed 10 June 2019.

https://iliauni.edu.ge/uploads/other/38/38716.pdf?fbclid=IwAR13rQRDlPDOGNOf5yDHO4YWtvu4B5bBIfv5vlZjNPf93jUBKSBYX9K6TJQ

Hall, D., Kirkpatrick, I., and Mitchel, M. (2005). Rural tourism and sustainable business. Bristol,   UK: Channel View Publications. 17-41.

Halseth, G., Markey, S., and Bruce, D. (2010). The next rural economies: Constructing rural place in a global economy. Oxfordshire, UK: CABI International. https://doi.org/10.1079/9781845935818.0000

Japaridze, D. (2017). Village of the future - Enhancing the competitiveness by promoting tourism and small business. Proceedings from International Scientific-Practical Conference-Tourism: Economics and Business. Batumi. (In Georgian)

Marsden, T. (1998). New rural territories: regulating the differentiated rural spaces. Journal of Rural Studies 14, 107–117. https://doi.org/10.1016/S0743-0167(97)00041-7

McAreavey, R.A., and McDonagh, J. (2010). Sustainable Rural Tourism: Lessons for Rural Development. Sociologia Ruralis. 51(2):175-194. https://doi.org/10.1111/j.1467-9523.2010.00529.x

National Statistics Office of Georgia (2018). Population and Demography. viewed 2 June 2019, https://www.geostat.ge/en/modules/categories/316/population-and-demography

Porter, M. E., Ketels, C. H. M., Miller, K., and Bryden, R. (2004). Competitiveness in rural US regions: Learning and research agenda. viewed 5 June 2019,

https://pdfs.semanticscholar.org/6045/de90b82a8ac5d29ecc949a5750b362aa45e.pdf 

Scott, M. (2004). Building Institutional Capacity in Rural Northen Ireland: The Role of Partnership Governance in the LEADER II Programme. Journal of Rural Studies. Vol. 20. 50-58. https://doi.org/10.1016/S0743-0167(03)00042-1

Social Capital in Georgia: Final Record and Recommendations. (2011). USAID Georgia.

Toria M. (2008). Peculiarity of International Labor Migration in Georgia. Georgian Research Center for Globalization and Regional Integration. Universal. 326-338.   (In Georgian)

Tourism Economics (2013). Impact of Online Content on European Tourism. An Oxford  Economics Company.

US Travel Association (2013). The Power of Travel Promotion: Spurring Growth, Creating Jobs. Washington D.C, viewed 2 June 2019. 

https://www.ustravel.org/sites/default/files/page/2011/08/e_Power_Travel_Promotion1.pdf

https://www.unwto.org/events/executive-council-112th-session. Tbilisi, Georgia, on 15–17 September 2020.

World Tourism Organization (UNWTO), World Tourism Barometer, vol. 18, No. 3, June 2020, Madrid, https://doi.org/10.18111/wtobarometereng

World Tourism Organization (UNWTO), World Tourism Barometer, vol. 18, No. 4, June 2020, Madrid, https://doi.org/10.18111/wtobarometereng.

Globalization & Business European University European University European University mes.gov.ge erih plus mes.gov.ge EBSCO index copernicus Google Scholar Crossref Open Academic Journals Index Scientific Indexing Services International Scientific Indexing Daugavpils University